Dealer by me is doing the same. Guy I work with is buying a red SRT when it comes in. I told him that its crazy to pay any mark-up over MFSG and he said he won't-we'll see.
If gas doesn't kill the machine, in 3 years Challengers will be common on the roads as the mustangs now are, and, they will be on the lots. Deals will then be found.
Patients is a good thing
