Gawd, I hate that term "turns over". To some people it means starts, to some it means cranks. And I took "turns over hard" to be cranking well. PJ took it to mean cranking against resistance.
Anyway, mine starts hard too, especially in cold weather like we have in NEPA these days. Mine floods almost instantly, and I know I need to adjust the carb, I just haven't had the time yet! If I need to get it running today I would spray a bit of ether in the carb. Yes, more fuel in an already flooded engine makes no sense. But ether is a lot more volatile than cold gas. BE VERY CAREFUL IF YOU TAKE THIS ADVICE!!!