I really don't think they are going after the average 'Joe' right now. What they are doing is screwing the hardcore fans with too much money. Like someone above posted, in a while there will be tons on the lots, but the dealers still got those willing to pay.
If I was selling something in demand, I would get as much as I could for as long as I could- once sales dropped to less than I would make if I sold more for less, I would drop the price.
supply/demand is all- they are testing the market for dummies, if it doesn't work, you will soon see many of the cars and at a much lower price.
I just found a vein and started my addiction with:
kooks headers, catless mids, LPE intake, 160 thermo, IAT relocate, 228/232, .614/.600 cam, and a shifter that doesn't lick sweaty donkey balls