I didn't mean to imply that this filter didn't outflow, outfilter, or generally outperform a paper filter, only that at $200 I think it's way too high for an oil filter. They could have used the same internals and put it in a nice chromed can and charged $50-$75 for it. Hell, I'd buy one at that price. But I think alot of that $200 is for the labor and materials involved in machining the stainless cannister, which does nothing to help filter the oil, it just makes it look real purty. And my guess is when you clean the filter, you'll have to purchase some kind of cleaning agent to wash the internals, and you'll probably have to buy a new gasket every time you change the oil. Then you hope you got it good and clean and aren't sending all the crud the filter trapped right back into your engine. Personally, I'd rather just put a new, clean filter on at every oil change.
I'm not going to get caught up in the mindset where I think every single thing I put on or in the car has to be the most exotic or the most expensive product I can find just because it's going in a GTO. I've ran nothing but Valvoline dino oil and Fram filters exclusively in every vehicle I've owned for over 30 years, and I've never had an oil-related problem or an engine failure, and I've put well over 200K miles on a few of my vehicles. But since the GTO came with Mobile 1 oil, I'll probably stick with it, and I'll use a quality paper filter and perform regular oil changes at 3000-3500 miles, which should serve my needs and my driving style just fine. The key to engine life is keeping clean, fresh oil in it, and I'm skeptical of all these "extended life" products, so you won't catch me running the same oil or filter for 5 or 7 or 10K miles, regardless of what GM, Mobile 1, the oil filter people, or anyone else says. No filter is capable of keeping oil as clean as new oil.
I'm also leary of anything with a "lifetime" guarantee. I've been burned on this one a few times too, by big name companies that had been around a long time and were expected to stay around a long time. A lifetime guarantee is a marketing tool to get you to pay premium $$ now for something the statistics say you're very unlikely to use in the future. Then you can only hope the company is still in business if/when you have a claim.