End of the Line: GM Builds Last Chevrolet SSR
Date posted: 03-21-2006
It's the end of the SSR era for Chevrolet. The last one rolled
off the line in Lansing, Michigan, on St. Patrick's Day.
(Photo courtesy of Chevrolet)
LANSING, Michigan — Chevrolet's gorgeous but ill-starred SSR pickup/roadster has reached the end of the line.
The last 2006 SSR rolled out of the General Motors Craft Centre here on Friday, March 17. During its brief three-year production run, GM built fewer than 25,000 SSRs, including just 789 units this year.
The SSR was plagued by issues throughout its short lifespan, including quality problems, too much weight, not enough power and a breathtaking sticker price. The bottom line was dismal sales, resulting in mountains of unsold vehicles that stacked up on dealer lots.
Despite numerous tweaks in performance and price, Chevrolet never did quite get the formula right. It replaced the anemic 5.3-liter V8 with a 395-horsepower 6.0-liter unit from the Corvette, added a six-speed manual transmission and, finally, dropped the MSRP from $43,180 to $39,890. Those changes barely moved the needle.
As demand remained flat, production plunged from 16,000 units in 2004 to 3,250 in 2005. Chevy sold 8,000 SSRs last year, but many of those were leftovers from the previous year.
Automotive News, the trade journal, reported that as of March 1, there were still an estimated 2,500 SSRs left in Chevy showrooms. GM is offering $1,000 rebates on the truck, and anxious dealers are shaving even more off the stickers, hoping to move their remaining units.
What this means to you: Another collectible. But this one came at a bad, bad time for GM.