Yeah they are cheesy but VW is smart for going with this line of commercials. I can assure you they are meeting their target audience, the Fast and the Furious tuner crowd. Can you honestly say that GM met their target audience with the advertising for the Cobalt SS supercharged?
They had a fantastic commercial with the kids driving the corevettes, light hearted, fun, had people saying "hey did you see that corvette commercial?" What did they do when a small group rose a stink because kids were driving cars? They pulled it! Jesus Christ no wonder why they are in a mess they have no back bone to stick behind advertising that can help rejuvenate them, or even take a risk and go crazy like VW.
Last edited by s2gordon; 03-05-2006 at 10:27 PM.