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Mark LaNeve, General Motors North America vice president, moved quickly to reassure dealers that GM is not planning to drop any brands.
News reports earlier this week quoted GM Vice President Bob Lutz as saying that some of GM's "troubled" brands - specifically Buick or Pontiac - might have to be phased out.
"The statements were taken out of context. I've been told that that's not what he said at all," said Mike Delehanty, president of Delehanty Pontiac in Flushing.
"What's really important is that GM's made significant investment in all its brands, including Buick and Pontiac.
"Mark LaNeve assured all of us that GM isn't considering eliminating any of its brands."
In a Thursday letter to GM dealers (including Saab and Saturn dealers), LaNeve said "Please be assured that the reporting of this is a mis-representation and incorrect paraphrasing of the actual comments made.
"Let me be clear, we are not, I repeat NOT, discussing the elimination of any of our brands. To the contrary, we are investing more heavily than ever in new product and marketing programs to build all of our brands, drive sales and improve the value of our franchise," LaNeve said in his letter.
"Bob Lutz in particular has been a huge champion for re-igniting the Pontiac and Buick brands with world class products."
Some analysts have suggested that GM has too many product lines, and that another car line might have to join Oldsmobile in the list of "former" brands.
But Rick Mansour, general manager at Patsy Lou Buick GMC in Flint Township, said he doesn't believe GM would drop the brands when it has invested billions in new models for them.
"I'm more encouraged with Buick than I've ever been before," Mansour said. "It's the LaCrosse, the Lucerne, the Rainier, the Terraza - they are investing a lot of money."
He said the age of the average Buick buyer has dropped, showing that younger people are taking to the brand.
Delehanty said Pontiac also is on the rise.
"Pontiac has a lot of new products coming out ... the (2006) Solstice is going to be a hot little two-seater."
And, he said, it is unfair for analysts to say that the all-new Pontiac G6 sedan has not lived up to expectations, since the launch is only part-way through. In 2004, Pontiac was GM's second-best selling car line, behind Chevrolet. Buick and Pontiac both outsold Cadillac, and were far ahead of Saturn and Saab.