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Did anybody else see this tonight?It was on American Muscle car.2004 GTO:The Muscle Car is Back.On again after Barret-Jackson car auction in about 10 minutes.12pm central.
 

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wiscgoathead said:
Did anybody else see this tonight?It was on American Muscle car.2004 GTO:The Muscle Car is Back.On again after Barret-Jackson car auction in about 10 minutes.12pm central.
Yep, I caught it. It was an older show as the reference to the '05 was made before it even came out, but it was interesting to see the reactions from the Poncho faithful.

Just goes to show, you can have all the money in the world, but if you can't market your products correctly, you won't sell many.

Nice show though. :cool
 

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Thanks for the heads up. My brother called and gave me a heads up, too.

In a way, it unintentionally summed up how badly GM botched this car. Terrific car, great drivetrain -- a domestically sold alternative to cars like the BMW M3 coupe and Mercedes-Benz CLK Series.

So how does GM sell it? By taking it to a bunch of GTO clubs -- loaded with crusty old farts who have never, and will never, spend north of $30K for a car -- and do a bunch of donuts in it.

Keep in mind these geezers look at this new car -- which has aerodynamic styling, great handling, good brakes -- and more power than their over the hill stovebolts -- and all they have to say is "duh, it doesn't have any hood scoops. I don't like it." Never mind the fact their beloved hood scoops DIDN'T DO ANYTHING back in the 60's.

This car should have been sold as either the Holden Monaro or Pontiac Monaro. GM should have sold this as a bargain priced M3 or CLK -- and never should have let the press compare it to the Mustang. This car had better than Cobra performance -- at a less than Cobra price -- yet GM was dumb enough to let the press compare it to the lame Mustang GT (a car with 50 to 100 less hp, a Lego quality interior, downright bad brakes and solid rear axle) and say the GTO was too expensive.

No wonder GM's circling the drain. They deserve it.
 

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b_a_betterperson said:
This car should have been sold as either the Holden Monaro or Pontiac Monaro. GM should have sold this as a bargain priced M3 or CLK -- and never should have let the press compare it to the Mustang. This car had better than Cobra performance -- at a less than Cobra price -- yet GM was dumb enough to let the press compare it to the lame Mustang GT (a car with 50 to 100 less hp, a Lego quality interior, downright bad brakes and solid rear axle) and say the GTO was too expensive.

Well said and a good description.

Although I do not begrudge GM for putting this car in less than 2 years in the states. That is an almost impossible thing to do. Also remember they are still selling their capactiy of the vehicle. The "rumors" of bad sales are still present from the 04 models. The only reason for the slow sales in 04 was that everyone knew the LS2 was coming. I was a victim of the same thing.
 

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:seeya: :eek: Hey, I am one of those old car club geizzers that broke the northern part of $30,000 to have this car! Easy does it dude, we old farts got money too. Believe me the GTO is worth every penny. I even got another old fart to believe that. He is a Vietnam vet. Another hot rodder geizer friend also loved the GTO eventhough he is a Mopar dude
 

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Sorry, man. As with any blanket generalization -- there are exceptions -- so I apologize. In fact, there's a guy in his 70's a few blocks from where I live. Has a black '64 and a silver '04 in his garage.

That said, you should have seen these guys in the show. Targeting them was a big mistake -- as GM marketing said the target audience for this car was buyers of M3s and CLKs -- or well to do guys in their 40s.

What was interesting about the launch of the GTO was that during all the run up in the press -- everything was great. But as soon as they hit the showrooms -- all this bitching about the styling -- especially those stupid hood scoops -- came out. It all could have been avoided with properly defined marketing activities and a product name that avoided the historical baggage.

Ah, it's all water under the bridge. GM barfed on themselves. Again.
 

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b_a_betterperson said:
Sorry, man. As with any blanket generalization -- there are exceptions -- so I apologize. In fact, there's a guy in his 70's a few blocks from where I live. Has a black '64 and a silver '04 in his garage.

That said, you should have seen these guys in the show. Targeting them was a big mistake -- as GM marketing said the target audience for this car was buyers of M3s and CLKs -- or well to do guys in their 40s.

What was interesting about the launch of the GTO was that during all the run up in the press -- everything was great. But as soon as they hit the showrooms -- all this bitching about the styling -- especially those stupid hood scoops -- came out. It all could have been avoided with properly defined marketing activities and a product name that avoided the historical baggage.

Ah, it's all water under the bridge. GM barfed on themselves. Again.
What I found interesting though is the reason they HAD to leave the scoops off the first year of production. The process of getting the car ready to come to the states was pushed to the limit, time wise. The only way they could get it in the showrooms by the fall of '03 was to bring it in on the Grand Prix EPA certification tag. The Grand Prix, at that time, had no scoops.

By '05, they had the needed EPA tags for the improved engine, dual exhaust and hood scoops.

Oh well........:willy:
 

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UdnUdnGTO said:
:seeya: :eek: Hey, I am one of those old car club geizzers that broke the northern part of $30,000 to have this car! Easy does it dude, we old farts got money too. Believe me the GTO is worth every penny. I even got another old fart to believe that. He is a Vietnam vet. Another hot rodder geizer friend also loved the GTO eventhough he is a Mopar dude
I'm in the old fart category too. In fact, I own a cousin of the old GTO, the 68 Chevelle. Great head turner, but no comparison to the new GTO. Brakes, power, amenities, handling, reliability, etc. are not close.

That said, I know for a fact that nothing but a 4,000 + lb. big block gas guzzling, tire burning '60's or '70's monster is going to do it for some people, and a given percentage of THOSE people are exactly like Mustang (and new GTO) owners that feel they must put down anything that competes with what they own.

My rant.
 
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