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Discussion Starter · #1 · (Edited)
Recently in the "Automotive News" mag . . . 'nuff said:

Ford Motor Co. is trying to reach women with a new nail polish co-brand deal. It's a new twist to accessorizing as the nail polish colors "Revved Up & Red-y," "You Make Me Vroom" and "Gone Platinum in 60 seconds" replicate paint colors of the 2005 Ford Mustang. OPI, a beauty products company in Peru, Ill., pitched the pairing, and Ford is using the co-branding as a different tack to reach women consumers, who make up about 35 percent of Mustang buyers. The Mustang's galloping horse logo appears on bottle stems of the nail polish, due to arrive at salons in the United States and Canada starting June 1.
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