This has nothing to do with GM/ pontiac marketing. Every dealer can sell any vehicle for whatever price he wants. Obviously. there are people out there who want a 2005 and will buy it at any cost. As the 2004 supply dries up and your choice of color/trans options diminishes, people are going to be and are already looking to 2005's.
These dealers I suspect are trying to make up for their losses on 04's by charging a premium on the short supply of 2005' now. It is not bad marketing. It is just basic good economic sense. If you want a 2005 now and have to have it, you are going to pay for it. (the opposite of good things come for those who wait).
If it were not my GMS discount, the high end trade price given to me and 4500 in incentives with 2.9 financing, I would not have bought my goat. The price justified the purchase. I love it and canot even think of driving anything else.
The market will determine the price on 2005's just as it did on 2004's. I guarantee there are people out there payng list and above ( :confused :confused :confused )for these cars just because of the "gotta have it now factor" ( ha ha C& D)
I will never pay markup for anything, no matter how bad I want it. As long as there are people willing to pay the price, that is what will be charged
:cheers